The European Commission and Viral Marketing

The Click a Tree initiative – a project of the European Commission to act against climate change – use viral marketing clips to promote its action. A brand new way of communicating which goes along with the revamping of their global online communication strategy.

The Click a Tree initiative

The Click a Tree initiative website hosted on Europa.eu is surprisingly well-designed and quite interactive. I really encourage you to have a look and participate online. For instance, there is the possibility for Internet users to upload a picture of planted trees on an interactive map of Europe.

The European Commission goes Viral

So, it seems that the European Commission is really shifting its way to communicate and “reach the European citizen”. Though these viral marketing campaign has probably been prepared with the help of a Brussels-based Internet Marketing Consultancy, one has to acknowledge that these clips are well done!

The Viral Marketing Clips

Below are the two viral marketing clips that have been diffused so far. One must admit that they are quite well done an refreshing.