What is SEO (Search Engine Optimization)?

Whati SEO (Search Engine Optimization)? In which ways SEO can help you increase your presence, visibility and influence on on key issues?

Definition of SEO

SEO (Search Engine Optimization) defines the process of optimizing the visibility of a website in the SERPs (Search Engine Result Pages).

Objective of SEO

The objective of SEO is to generate a qualified traffic of visitors on a website  on a mid-term perspective thanks to a a high positioning on a predefined strategic set of keywords. Generally following a web audit, SEO is a capital step to acquire key positioning in the Search Engines Results Pages (SERPs) and therefore gain visibility and influence on a specific issue.

From SEM to SEO

In order to define accurately the set of keywords, it is highly recommended to evaluate before their traffic and conversion potential through the implementation of a SEM (Search Engine Marketing) campaign using for example Google AdWords.

From SEO to SMO

Finally, it is highly recommended to combine a SEO strategy with SMO (Social Media Optimization) techniques in order to maximize the visibility of your website by generating high quality backlinks.

SEO for European public affairs

In any case, SEO can help you to increase the traffic of your website while acquiring key positionning in the SERPs on your specific issues. In other terms, SEO is the best guarantee that your messages will be efficiently conveyed online on mid-term perspective.  Together with Web Analytics, SEO is to be implemented at the very beginning of any eMarketing campaign.