SEO and copywriting are two fundamentals of the eMarketing. Mastering both of these Internet marketing techniques are strongly recommended. However, using both of them can be sometimes conflictual. So, how to combine effectively SEO and copywriting?
Whereas SEO (Search Engine Optimization) focuses on writing for search engine robots, Copywriting mainly concentrates on writing for Human readers. Whereas SEO allows you to rank higher in the SERPs (Search Engines Result Pages) and thus attracting a qualified traffic of visitors, copywriting allows you to retain the visitors on your website.
Though combining both SEO and copywriting is obviously recommended, these two eMarketing disciplines might be conflictual.
Let’s take an example. A good title is essential both in terms of SEO and copywriting.
Let’s image that you write an article about SEO. Then, in order to be high positioned in the SERPs (Search Engine Result Pages) on this keyword, you might want to choose the following title which contains the two elementary keywords you might rank for that are “SEO” and “Search Engine Optimization” :
Then, in order to attract and retain readers on your article, you might want to rename it this way:
A best practice combination could be this one for title: What are the best SEO (Search Engine Optimizations) techniques to optimize your website?
Backlinks – or incoming links to your web pages – has now becoming an essential factor to rank high in the SERPs. That’s why, it is also very important – once your article is published – to generate backlinks to your new article with a relevant anchor text. In our example, the anchor text could be “SEO techniques” or “SEO tips “, etc.