While White Hat SEO techniques aim at optimizing a website with respect to search engines guidelines, Black Hat SEO seeks to bypass these rules in order to reach a quicker and most effective visibility.
As a SEO consultant in Brussels, I only White Hat SEO techniques to help my client increase their presence and visibility on the Internet. These techniques provide long-lasting qualified traffic on your website.
Before implementing any SEO strategy, I always perform a SEO audit to check possible blocking factors. This is the preliminary step before the actual optimization of a website.
On-site SEO refers to search engine optimization techniques that are performed on your own website or page, and are therefore termed “on-site”.
Off-site SEO refers to search engine optimization techniques that are not performed on your own website or page, and are therefore termed “off-site.” Typically, it involves the implementation of a link building campaign to generate backlinks to your website.
Black Hat SEO involves that are used to get higher search engine rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
Nowadays, there are two tendancies regarding Black Hat SEO:
Black Hat SEO techniques generally provide short-term visibility in terms of search engine rankings, but if you are discovered utilizing these spammy techniques on your Website, you run the risk of being seriously penalized by search engines.
Finally, Grey Hat SEO techniques, those that are neither really white nor black hat, include purchase of links and parasite hosting. While such techniques can be very effective, it really has be used in an elegant manner if you don’ t want to get a spam report.
Below is a diagram illustrating the scope of the different SEO techniques.
As you can see, high value White Hat SEO techniques are the following:
Backlinks will naturally come from using the above mentioned techniques.
Very important, I strongly advise to combine SEO with SMO (Social Media Optimization) techniques. Going on social media through the creation of a blog or using a microblogging tool like Twitter can help you build a strong reputation online.