If you are a SEO consultant, you are probably caring about this issue. After having been observing the multiples changes of the algorithm of Google, and especially the universal search, the personnalized search and the real-time search, I came to the conclusion that it will become increasingly hard to monopolize key positions ad vitam aeternam.

The end of SEO?

Indeed, the SERPS are now more complex, personalized and constantly evolving depending on the behaviour of the Internet users.  In this context, it is legitimate to ask: Will SEO still exist in five years? On February 26, 2009, Google software engineer Matt Cutts  answered this question in one of his weekly video:

Yes, I think SEO will still exist in 5 years. Google tries to make it so that you don’t need to be an SEO expert, but SEO in some sense is almost like a resume. In the same way that you polish a resume, you figure out how to put your best foot forward.