http://brussels.emarketingservices.eu eMarketing Services to European Actors Tue, 16 Feb 2010 09:52:20 +0000 http://backend.userland.com/rss092 en On which criteria choosing an SEO Consultant? Outsourcing this strategic aspect of your eMarketing can bring very good results under the condition that you manage to build an effective relationship between your IT department and the choosen SEO consultant. Choosing an SEO consultant, SEOmoz weekly Friday whiteboard If you are facing this ... http://brussels.emarketingservices.eu/2010/02/16/how-to-choose-an-seo-consultant/ Google search engine ranking factors are among the most important elements to check in any SEO consulting. Doing this regularly should ensure that the strategies implemented are optimal. If deficiencies are found regarding the performances of a website, a SEO consultant would normally try to improve it in three core ... http://brussels.emarketingservices.eu/2010/01/29/about-search-engine-ranking-factors/ If you are a SEO consultant, you are probably caring about this issue. After having been observing the multiples changes of the algorithm of Google, and especially the universal search, the personnalized search and the real-time search, I came to the conclusion that it will become increasingly hard to monopolize ... http://brussels.emarketingservices.eu/2010/01/29/does-seo-have-any-future/ Along the years, Google Inc. has acquired many companies with the goal to provide an integrated solution which could eventually be a substitute to the Internet itself. Indeed, Google Inc. doesn't only provide search-related services but it provides a whole integrated environment in which the Internet user is more and ... http://brussels.emarketingservices.eu/2009/12/11/google-inc%e2%80%99s-acquisition-and-investment-strategy/ While White Hat SEO techniques aim at optimizing a website with respect to search engines guidelines, Black Hat SEO seeks to bypass these rules in order to reach a quicker and most effective visibility. White Hat SEO As a SEO consultant in Brussels, I only White Hat SEO techniques to help my ... http://brussels.emarketingservices.eu/2009/12/06/white-hat-seo-vs-black-hat-seo/ Providing SEO (Search Engine Optimization) services is generally quite a tough job. Not only because is a complex discipline as it itself but also because you often have to spend most of your time explaining what is SEO to your client and how he can benefit from it. A profession at ... http://brussels.emarketingservices.eu/2009/11/28/being-a-seo-consultant-in-brussels/ On the great thing with Internet marketing is the faculty to effectively reach out a target audience and comprehensively analyze the impact assessment of an eMarketing campaign thanks to Web Analytics. About Web Analytics As to the Official WAA Definition, Web Analytics  is the measurement, collection, analysis and reporting of internet data ... http://brussels.emarketingservices.eu/2009/11/18/web-analytics-reaching-out-a-target-audience/ As a Brussels-based eMarketing consultant, I provide eMarketing services in SEO (Search Engine Optimization), SEM (Search Engine Marketing) and SMO (Social Media Optimization). eMarketing = SEO + SEM + SMO As an eMarketing expert based in Brussels, I provide Internet services to help you increase your presence and visibility on the web. ... http://brussels.emarketingservices.eu/2009/11/14/emarketing-consultant-in-brussels/ Europa.eu, the official web portal of the EU institutions is being revamped  with the objective of making it "easier to find what you’re looking for on the EU site’s main pages – in any official EU language". A user-centric approach With the help of Ernst & Young, which performed a web audit ... http://brussels.emarketingservices.eu/2009/09/21/europa-eu-the-official-web-portal-of-the-eu-institutions-is-being-revamped/ How did the European Parliament encourage online the European Citizens to participate to the 2009 European Elections? In which ways, the strategic use of social media helped to raise awareness about the European Parliament Elections 2009? Context The turnout of the European Parliament Elections has been falling steadily since the first ... http://brussels.emarketingservices.eu/2009/08/21/the-european-parliament-online-campaign-for-the-2009-european-elections/