On the great thing with Internet marketing is the faculty to effectively reach out a target audience and comprehensively analyze the impact assessment of an eMarketing campaign thanks to Web Analytics.

About Web Analytics

As to the Official WAA Definition, Web Analytics  is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. For more details, see our glossary dedicated to eMarketing. Generally speaking, Web Analytics can be off-site and on-site.

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As a Brussels-based eMarketing consultant, I provide eMarketing services in SEO (Search Engine Optimization), SEM (Search Engine Marketing) and SMO (Social Media Optimization).

eMarketing = SEO + SEM + SMO

As an eMarketing expert based in Brussels, I provide Internet services to help you increase your presence and visibility on the web. I developed a solid expertise in three fundamentals fiels that are SEO, SEM and SMO.

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Europa.eu, the official web portal of the EU institutions is being revamped  with the objective of making it « easier to find what you’re looking for on the EU site’s main pages – in any official EU language ».

A user-centric approach

With the help of Ernst & Young, which performed a web audit on Europa.eu, DG Communication followed an qualitative approach through dividing the overall navigation of the website into six main themes focusing on the Internet visitors’ needs.

The new Europa.eu

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How did the European Parliament encourage online the European Citizens to participate to the 2009 European Elections? In which ways, the strategic use of social media helped to raise awareness about the European Parliament Elections 2009?

Context

The turnout of the European Parliament Elections has been falling steadily since the first elections in 1979 indicating increased apathy about the Parliament despite its increase in power over that period.

In order to reverse this tendency, the European Parliament is increasingly using the Internet to reach out the European citizens online. The year 2009 was particularly interesting for the use of social media like social-networking and content-sharing web platforms.

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How much earn an European Commission Official? What about temporary staff like Contract Agents or Interim Staff (Intérimaires)? How are calculated the salaries to work at the European Commission?

Working at the European Commission

Since the recent revamping of the website of the European Personnel Selection Office, the body responsible for selecting staff to work for the Institutions of the European Union (European Parliament, the European Council, the European Commission, the European Court of Justice, the Court of Auditors, the Economic and Social Committee, the Committee of the Regions and the European Ombudsman), it is really easier to find information about how to work within the EU.

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SEO and copywriting are two fundamentals of the eMarketing. Mastering both of these Internet marketing techniques are strongly recommended. However, using both of them can be sometimes conflictual. So, how to combine effectively SEO and copywriting?

Differences between SEO and Copywriting

Whereas SEO (Search Engine Optimization) focuses on writing for search engine robots, Copywriting mainly concentrates on writing for Human readers. Whereas SEO allows you to rank higher in the SERPs (Search Engines Result Pages) and thus attracting a qualified traffic of visitors, copywriting allows you to retain the visitors on your website.

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Whati SEO (Search Engine Optimization)? In which ways SEO can help you increase your presence, visibility and influence on on key issues?

Definition of SEO

SEO (Search Engine Optimization) defines the process of optimizing the visibility of a website in the SERPs (Search Engine Result Pages). [...]

The Click a Tree initiative – a project of the European Commission to act against climate change – use viral marketing clips to promote its action. A brand new way of communicating which goes along with the revamping of their global online communication strategy.

The Click a Tree initiative

The Click a Tree initiative website hosted on Europa.eu is surprisingly well-designed and quite interactive. I really encourage you to have a look and participate online. For instance, there is the possibility for Internet users to upload a picture of planted trees on an interactive map of Europe.

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So far, it seems that most of Brussels’ lobbyists are underestimating the opportunites generated by the Internet such as improving online visibility on key political issues, positionning itself as Key Online Leader (KOL) or influencing indirectly decision-makers.

Lobbying and the Internet

Helen Dunnet

Indeed, I recently stumbled upon an enlightening article from EurActiv.com about Brussels’ lobbying based on the recent interview of Helen Dunnet, former eCommunications manager at the European Crop Protection Association (ECPA) and current EU Corporate Communications Manager at Microsoft.

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eMarketing – the marketing of products and services – is now going to play a major role in European public affairs and help European Actors to reach a strategic presence, visibility and influence on key political issues.

eMarketing

eMarketing, also referred to as Internet marketing, i-marketing, web-marketing or online marketing can be defined as the marketing of products, services or brands via and over the Internet.

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