Combining both SEO and Copywriting | August 13th, 2009 - 17 h 48 min

SEO and Copywriting

SEO and copywriting are two fundamentals of the eMarketing. Mastering both of these Internet marketing techniques are strongly recommended. However, using both of them can be sometimes conflictual. So, how to combine effectively SEO and copywriting?

Differences between SEO and Copywriting

Whereas SEO (Search Engine Optimization) focuses on writing for search engine robots, Copywriting mainly concentrates on writing for Human readers. Whereas SEO allows you to rank higher in the SERPs (Search Engines Result Pages) and thus attracting a qualified traffic of visitors, copywriting allows you to retain the visitors on your website.


What is SEO (Search Engine Optimization)? | August 11th, 2009 - 16 h 00 min

Whati SEO (Search Engine Optimization)? In which ways SEO can help you increase your presence, visibility and influence on on key issues?

Definition of SEO

SEO (Search Engine Optimization) defines the process of optimizing the visibility of a website in the SERPs (Search Engine Result Pages). […]

The European Commission and Viral Marketing | July 30th, 2009 - 9 h 31 min

Viral marketingThe Click a Tree initiative – a project of the European Commission to act against climate change – use viral marketing clips to promote its action. A brand new way of communicating which goes along with the revamping of their global online communication strategy.

The Click a Tree initiative

The Click a Tree initiative website hosted on is surprisingly well-designed and quite interactive. I really encourage you to have a look and participate online. For instance, there is the possibility for Internet users to upload a picture of planted trees on an interactive map of Europe.


Would EU Lobbyists underestimate the Internet? | July 25th, 2009 - 14 h 59 min

So far, it seems that most of Brussels’ lobbyists are underestimating the opportunites generated by the Internet such as improving online visibility on key political issues, positionning itself as Key Online Leader (KOL) or influencing indirectly decision-makers.

Lobbying and the Internet

Helen Dunnet

Indeed, I recently stumbled upon an enlightening article from about Brussels’ lobbying based on the recent interview of Helen Dunnet, former eCommunications manager at the European Crop Protection Association (ECPA) and current EU Corporate Communications Manager at Microsoft.


eMarketing for European Public Affairs | July 24th, 2009 - 17 h 03 min

eMarketing – the marketing of products and services – is now going to play a major role in European public affairs and help European Actors to reach a strategic presence, visibility and influence on key political issues.


eMarketing, also referred to as Internet marketing, i-marketing, web-marketing or online marketing can be defined as the marketing of products, services or brands via and over the Internet.


When the European Commission is trying out eMarketing (Social Media Optimization) | July 21st, 2009 - 17 h 50 min

European Commission LogoI recently ventured on a blog dedicated to media in the EU and stumbled on an article about the recent shift in the online communication of the European Commission, especially in terms of SMO (Social Media Optimization).

Indeed, it seems that the DG Information Society and Media has created a Fan Page on Facebook entitled “Sea, Sun and SMS” with the objective of promoting the new regulation about roaming lowering significantly the prices of phone calls and text messages (1 July 2009).


Welcome to this blog dedicated to eMarketing in Brussels ! | March 30th, 2009 - 20 h 58 min

Welcome to this blog dedicated to eMarketing in Brussels (Belgium) to the European stakeholders (PR / PA Consultancy, Industry Federation, EU Institution, Political Party, Think-Tank and NGO). The objective of this is to explain and promote eMarketing in Brussels.

eMarketing in Brussels area is a complex activity at the intersection of European Union politics, online communication and the usual promotion techniques which are SEO (Search Engine Optimization), SEM (Search Engine Marketing) and SMO (Social Media Optimization).