eMarketing in Brussels area is a complex activity at the intersection of European Union politics, online communication and the usual promotion techniques which are SEO (Search Engine Optimization), SEM (Search Engine Marketing) and SMO (Social Media Optimization).

One of the particularity is that European actors are not only seeking to improve their online presence and visibility but also to trigger influence on the Internet. That’s why, as an  eMarketing consultant based in Brussels, I will provide on this blog advices on eMarketing for European stakeholders (PR / PA consultancy, Industry federation, EU Institution, Political Party, Think-Tank or NGO).