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	<title>Brussels&#039; eMarketing Blog (SEO) &#187; EU Institutions</title>
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		<title>Europa.eu, the official web portal of the EU institutions is being revamped</title>
		<link>http://brussels.emarketingservices.eu/2009/09/21/europa-eu-the-official-web-portal-of-the-eu-institutions-is-being-revamped/</link>
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		<pubDate>Mon, 21 Sep 2009 15:06:41 +0000</pubDate>
		<dc:creator>eMarketingServices.eu</dc:creator>
				<category><![CDATA[European Commission]]></category>
		<category><![CDATA[EU Institutions]]></category>
		<category><![CDATA[Europa.eu]]></category>

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		<description><![CDATA[Europa.eu, the official web portal of the EU institutions is being revamped  with the objective of making it &#171;&#160;easier to find what you’re looking for on the EU site’s main pages – in any official EU language&#160;&#187;. A user-centric approach With the help of Ernst &#38; Young, which performed a web audit on Europa.eu, DG [...]]]></description>
			<content:encoded><![CDATA[<p>Europa.eu, the official web portal of the EU institutions is being revamped  with the <a title="Europa site gets makeover" href="http://ec.europa.eu/news/science/090918_en.htm" rel="nofollow" target="blank"><strong>objective</strong></a> of making it &laquo;&nbsp;easier to find what you’re looking for on the EU site’s main pages – in any official EU language&nbsp;&raquo;.</p>
<h2>A user-centric approach</h2>
<p>With the help of Ernst &amp; Young, which performed a <a title="eMarketingServices.eu - Web audit" href="http://emarketingservices.eu/services/audit/"><strong>web audit</strong></a> on Europa.eu, DG Communication followed an qualitative approach through dividing the overall navigation of the website into six main themes focusing on the Internet visitors&#8217; needs.</p>
<div id="attachment_73" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-73" title="The new Europa.eu" src="http://brussels.emarketingservices.eu/wp-content/uploads/2009/09/europa-homepage-2.jpg" alt="The new Europa.eu" width="400" height="200" /><p class="wp-caption-text">The new Europa.eu</p></div>
<p><span id="more-72"></span></p>
<h3>First impressions</h3>
<p>The new homepage is  simpler, more uniform and its content is presented in a more consistent way while focusing on navigation continuity, to prevent users from getting lost after the first click. What&#8217;s also interesting a <a title="Europa - Tutorial " href="http://europa.eu/web-tutorials/index_en.htm" rel="nofollow" target="blank"><strong>tutorial</strong></a> has been created to shows how to navigate the top levels of the website and find the information needed. In any case, I strongly invite you to have a look at the new refreshing look of Europa.eu.</p>
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