More and more, companies are becoming aware of the crucial importance of SEO (Search Engine Optimization) which can be defined as the process of improving the visibility of a website on search engines via « natural » search results in contrary to Search Engine Marketing (SEM). The purpose of this article is to give a quick overview of the SEO process. Indeed, the fact is that SEO can be divided into three main logical steps: web audit, on-site and off-site SEO.

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As said, Rand Fishkin is certainly my favourite author. His added-value analysis are always worth to look at, especially when tackling rankings factors. In this insights-full presentation, he analyzed briefly the evolution Google’s Rankings Factors in a time-span of 10 years. Basically, the history of Google’s Rankings Factors is also the history of Google’s fight against spam, insidious SEO techniques.

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I consider Rand Fishkin has a sort of “SEO rockstar”. CEO & Co-Founder of the SEO consultancy SEOmoz, well-known for its comprehensive insights, analysis and services, he somehow masters the art of SEO. A year ago, he gave a presentation about the 10 actual problems SEO consultants are facing. This detailed presentation tackles such matters as crawling, indexing and rankings issues from a technical point of view. Always worth to look at!
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