About Search Engine Ranking Factors

Google search engine ranking factors are among the most important elements to check in any SEO consulting. Doing this regularly should ensure that the strategies implemented are optimal. If deficiencies are found regarding the performances of a website, a SEO consultant would normally try to improve it in three core areas:

• Optimizing the architecture to ensure the website is crawled and indexed by search engines
• Optimizing the content to ensure the website includes the right keywords at the right places
• Optimizing the incoming links to ensure the website receive quality incoming links from relevant domains

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