Brussels' eMarketing Blog (SEO) » SEO consultant

How to choose an SEO Consultant

eMarketingServices.eu — Tue, 16 Feb 2010 09:45:11 +0000

On which criteria choosing an SEO Consultant? Outsourcing this strategic aspect of your eMarketing can bring very good results under the condition that you manage to build an effective relationship between your IT department and the choosen SEO consultant.

Choosing an SEO consultant, SEOmoz weekly Friday whiteboard

If you are facing this problem, we strongly recommend that you take a look a this very instructive video from SEOmoz consultants. And, in any case, if you need to hire an SEO consultant, don’t hesitate to contact us. Especially, we specialized into SEO in Brussels.

About Search Engine Ranking Factors

eMarketingServices.eu — Fri, 29 Jan 2010 15:43:01 +0000

Google search engine ranking factors are among the most important elements to check in any SEO consulting. Doing this regularly should ensure that the strategies implemented are optimal. If deficiencies are found regarding the performances of a website, a SEO consultant would normally try to improve it in three core areas:

Optimizing the architecture to ensure the website is crawled and indexed by search engines
Optimizing the content to ensure the website includes the right keywords at the right places
Optimizing the incoming links to ensure the website receive quality incoming links from relevant domains

An interesting article from the website SEOchat has been trying to verify these statements while focusing primarily on the the incoming link which is one of the most important search engine ranking factor. Basing his analysis on SEOmoz search engine ranking factors, with a particular emphasis on the top five ranking factors, the author demonstrates on which factors it is important to concentrate one’s efforts. We strongly invite you to have a lot a this article.

The conclusion confirms SEOmoz study and totally goes in line with what we have been doing in our eMarketing agency. Actually, the most seems to make sure that incoming links use the targeted keywords in the anchor text and come from relevant related domains.

Being an SEO Consultant in Brussels

eMarketingServices.eu — Sat, 28 Nov 2009 16:30:57 +0000

Providing SEO (Search Engine Optimization) services is generally quite a tough job. Not only because is a complex discipline as it itself but also because you often have to spend most of your time explaining what is SEO to your client and how he can benefit from it.

A profession at the intersection of technology, marketing and statistics

Being a webmarketer in Brussels is very challenging, especially when dealing with European affairs. Not only you have to possess a sound knowledge of how things work in the Brussels bubble but you also have to be somehow a technologist, a marketer and a statistician at the same time. This first diagram perfercly illustrates the complexity of our profession.

What does a SEO consultant?

If you are a SEO consultant, you have probably been confronted to the inexpertimentation of a client. And I would dare to say I generally dedicate more time explaining why SEO is a worhwile cost-effective channel rather than actually optimizing websites. This also the reason of the existence of our glossary dedicated to eMarketing. This second diagram I think perfectly illustrates this problem.

That’s why, I also provide dedicated eMarketing trainings to my clients. This is the best way to raise awareness about SEO issues and eventually turn your attendants into future clients.