Google search engine ranking factors are among the most important elements to check in any SEO consulting. Doing this regularly should ensure that the strategies implemented are optimal. If deficiencies are found regarding the performances of a website, a SEO consultant would normally try to improve it in three core areas:

• Optimizing the architecture to ensure the website is crawled and indexed by search engines
• Optimizing the content to ensure the website includes the right keywords at the right places
• Optimizing the incoming links to ensure the website receive quality incoming links from relevant domains

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If you are a SEO consultant, you are probably caring about this issue. After having been observing the multiples changes of the algorithm of Google, and especially the universal search, the personnalized search and the real-time search, I came to the conclusion that it will become increasingly hard to monopolize key positions ad vitam aeternam.

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Providing SEO (Search Engine Optimization) services is generally quite a tough job. Not only because is a complex discipline as it itself but also because you often have to spend most of your time explaining what is SEO to your client and how he can benefit from it.

A profession at the intersection of technology, marketing and statistics

Being a webmarketer in Brussels is very challenging, especially when dealing with European affairs. Not only you have to possess a sound knowledge of how things work in the Brussels bubble but you also have to be somehow a technologist, a marketer and a statistician at the same time. This first diagram perfercly illustrates the complexity of our profession.

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As a Brussels-based eMarketing consultant, I provide eMarketing services in SEO (Search Engine Optimization), SEM (Search Engine Marketing) and SMO (Social Media Optimization).

eMarketing = SEO + SEM + SMO

As an eMarketing expert based in Brussels, I provide Internet services to help you increase your presence and visibility on the web. I developed a solid expertise in three fundamentals fiels that are SEO, SEM and SMO.

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SEO and copywriting are two fundamentals of the eMarketing. Mastering both of these Internet marketing techniques are strongly recommended. However, using both of them can be sometimes conflictual. So, how to combine effectively SEO and copywriting?

Differences between SEO and Copywriting

Whereas SEO (Search Engine Optimization) focuses on writing for search engine robots, Copywriting mainly concentrates on writing for Human readers. Whereas SEO allows you to rank higher in the SERPs (Search Engines Result Pages) and thus attracting a qualified traffic of visitors, copywriting allows you to retain the visitors on your website.

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Whati SEO (Search Engine Optimization)? In which ways SEO can help you increase your presence, visibility and influence on on key issues?

Definition of SEO

SEO (Search Engine Optimization) defines the process of optimizing the visibility of a website in the SERPs (Search Engine Result Pages). [...]

Welcome to this eMarketingServices.eu blog dedicated to eMarketing in Brussels (Belgium) to the European stakeholders (PR / PA Consultancy, Industry Federation, EU Institution, Political Party, Think-Tank and NGO). The objective of this is to explain and promote eMarketing in Brussels.

eMarketing in Brussels area is a complex activity at the intersection of European Union politics, online communication and the usual promotion techniques which are SEO (Search Engine Optimization), SEM (Search Engine Marketing) and SMO (Social Media Optimization).

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