On the great thing with Internet marketing is the faculty to effectively reach out a target audience and comprehensively analyze the impact assessment of an eMarketing campaign thanks to Web Analytics.

About Web Analytics

As to the Official WAA Definition, Web Analytics  is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. For more details, see our glossary dedicated to eMarketing. Generally speaking, Web Analytics can be off-site and on-site.

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eMarketing – the marketing of products and services – is now going to play a major role in European public affairs and help European Actors to reach a strategic presence, visibility and influence on key political issues.

eMarketing

eMarketing, also referred to as Internet marketing, i-marketing, web-marketing or online marketing can be defined as the marketing of products, services or brands via and over the Internet.

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I recently ventured on a blog dedicated to media in the EU and stumbled on an article about the recent shift in the online communication of the European Commission, especially in terms of SMO (Social Media Optimization).

Indeed, it seems that the DG Information Society and Media has created a Fan Page on Facebook entitled “Sea, Sun and SMS” with the objective of promoting the new regulation about roaming lowering significantly the prices of phone calls and text messages (1 July 2009).

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Welcome to this eMarketingServices.eu blog dedicated to eMarketing in Brussels (Belgium) to the European stakeholders (PR / PA Consultancy, Industry Federation, EU Institution, Political Party, Think-Tank and NGO). The objective of this is to explain and promote eMarketing in Brussels.

eMarketing in Brussels area is a complex activity at the intersection of European Union politics, online communication and the usual promotion techniques which are SEO (Search Engine Optimization), SEM (Search Engine Marketing) and SMO (Social Media Optimization).

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