SEO and copywriting are two fundamentals of the eMarketing. Mastering both of these Internet marketing techniques are strongly recommended. However, using both of them can be sometimes conflictual. So, how to combine effectively SEO and copywriting?

Differences between SEO and Copywriting

Whereas SEO (Search Engine Optimization) focuses on writing for search engine robots, Copywriting mainly concentrates on writing for Human readers. Whereas SEO allows you to rank higher in the SERPs (Search Engines Result Pages) and thus attracting a qualified traffic of visitors, copywriting allows you to retain the visitors on your website.

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Whati SEO (Search Engine Optimization)? In which ways SEO can help you increase your presence, visibility and influence on on key issues?

Definition of SEO

SEO (Search Engine Optimization) defines the process of optimizing the visibility of a website in the SERPs (Search Engine Result Pages). […]