Would EU Lobbyists underestimate the Internet?

So far, it seems that most of Brussels’ lobbyists are underestimating the opportunites generated by the Internet such as improving online visibility on key political issues, positionning itself as Key Online Leader (KOL) or influencing indirectly decision-makers.

Lobbying and the Internet

Helen Dunnet

Indeed, I recently stumbled upon an enlightening article from EurActiv.com about Brussels’ lobbying based on the recent interview of Helen Dunnet, former eCommunications manager at the European Crop Protection Association (ECPA) and current EU Corporate Communications Manager at Microsoft.

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