SEO Services: Web Audit, On-site and Off-site SEO

admin | August 5th, 2011 - 8 h 55 min

More and more, companies are becoming aware of the crucial importance of SEO (Search Engine Optimization) which can be defined as the process of improving the visibility of a website on search engines via « natural » search results in contrary to Search Engine Marketing (SEM). The purpose of this article is to give a quick overview of the SEO process. Indeed, the fact is that SEO can be divided into three main logical steps: web audit, on-site and off-site SEO.


Google’s Rankings Factors: Evolution from 1999 to 2011

admin | August 4th, 2011 - 14 h 51 min

Rand_FishkinAs said, Rand Fishkin is certainly my favourite author. His added-value analysis are always worth to look at, especially when tackling rankings factors. In this insights-full presentation, he analyzed briefly the evolution Google’s Rankings Factors in a time-span of 10 years. Basically, the history of Google’s Rankings Factors is also the history of Google’s fight against spam, insidious SEO techniques.




10 Problems SEO Consultants Face – And The Online Tools to Solve Them

admin | August 4th, 2011 - 9 h 04 min

I consider Rand Fishkin has a sort of “SEO rockstar”. CEO & Co-Founder of the SEO consultancy SEOmoz, well-known for its comprehensive insights, analysis and services, he somehow masters the art of SEO. A year ago, he gave a presentation about the 10 actual problems SEO consultants are facing. This detailed presentation tackles such matters as crawling, indexing and rankings issues from a technical point of view. Always worth to look at!

How to choose an SEO Consultant | February 16th, 2010 - 11 h 45 min

On which criteria choosing an SEO Consultant? Outsourcing this strategic aspect of your eMarketing can bring very good results under the condition that you manage to build an effective relationship between your IT department and the choosen SEO consultant.