More and more, companies are becoming aware of the crucial importance of SEO (Search Engine Optimization) which can be defined as the process of improving the visibility of a website on search engines via « natural » search results in contrary to Search Engine Marketing (SEM). The purpose of this article is to give a quick overview of the SEO process. Indeed, the fact is that SEO can be divided into three main logical steps: web audit, on-site and off-site SEO.

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How did the European Parliament encourage online the European Citizens to participate to the 2009 European Elections? In which ways, the strategic use of social media helped to raise awareness about the European Parliament Elections 2009?

Context

The turnout of the European Parliament Elections has been falling steadily since the first elections in 1979 indicating increased apathy about the Parliament despite its increase in power over that period.

In order to reverse this tendency, the European Parliament is increasingly using the Internet to reach out the European citizens online. The year 2009 was particularly interesting for the use of social media like social-networking and content-sharing web platforms.

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I recently ventured on a blog dedicated to media in the EU and stumbled on an article about the recent shift in the online communication of the European Commission, especially in terms of SMO (Social Media Optimization).

Indeed, it seems that the DG Information Society and Media has created a Fan Page on Facebook entitled “Sea, Sun and SMS” with the objective of promoting the new regulation about roaming lowering significantly the prices of phone calls and text messages (1 July 2009).

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Welcome to this eMarketingServices.eu blog dedicated to eMarketing in Brussels (Belgium) to the European stakeholders (PR / PA Consultancy, Industry Federation, EU Institution, Political Party, Think-Tank and NGO). The objective of this is to explain and promote eMarketing in Brussels.

eMarketing in Brussels area is a complex activity at the intersection of European Union politics, online communication and the usual promotion techniques which are SEO (Search Engine Optimization), SEM (Search Engine Marketing) and SMO (Social Media Optimization).

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