The European Commission and Viral Marketing

The Click a Tree initiative – a project of the European Commission to act against climate change – use viral marketing clips to promote its action. A brand new way of communicating which goes along with the revamping of their global online communication strategy.

The Click a Tree initiative

The Click a Tree initiative website hosted on Europa.eu is surprisingly well-designed and quite interactive. I really encourage you to have a look and participate online. For instance, there is the possibility for Internet users to upload a picture of planted trees on an interactive map of Europe.

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